Murphy Waldron Estates – website
Murphy Waldron Estate - website
Murphy Waldron - Estate Agents
Murphy Waldron Estates is an estate agent’s website developed for a Greater Manchester property firm specialising in sales, lettings and management. The project’s core deliverable was full integration with the Alto property management software API, enabling real-time property search, listing views, and featured listings to be pulled directly from the agency’s CRM. The site spans covering every aspect of the agency’s operations, with a responsive design optimised for desktop, tablet and mobile.
Objectives & How They Were Achieved
- Integrate the Alto Property Management API
- Connected the website directly to Alto, the agency’s property CRM, for live data flow.
- Implemented property search, full listing views and featured listings driven entirely by the Alto feed – no manual property entry required.
- Deliver a Complete Estate Agency Website
- Built out over 20 structured pages: Home, Sell, Buy, Rent, Invest, Manage, Value Your Property, Search Results, About, Contact, T&Cs and GDPR Policy.
- Mapped each page to a clear stage of the buyer, seller, tenant or landlord journey.
- Build a Powerful Property Search Experience
- Developed an Alto-powered search with filters for location, bedrooms, sale or rent type and price range.
- Implemented separate price scales for sales and lettings to surface the right results instantly.
- Streamline Valuation Lead Capture
- Created a dedicated “Value Your Property” page and enquiry form to convert seller traffic into qualified leads.
- Protected with spam filtering and reCAPTCHA for clean, actionable submissions.
- Hit Security & Performance Standards
- Implemented site-wide security hardening, caching and image optimisation for fast load times.
- Configured the build for SEO-friendly URLs and Core Web Vitals performance.
- Ensure Full Mobile Responsiveness
- Designed and tested across desktop, tablet and mobile breakpoints with a dedicated off-canvas mobile menu.
- Meet UK Estate Agency Compliance Requirements
- Built in T&Cs, GDPR Policy, Cookies Policy, Client Money Protection, Anti-Money Laundering, Complaints Procedure and Redress Scheme pages as part of the site structure.
- Integrate the Alto Property Management API
Design & Development Highlights
- Alto API Integration
- Full integration with the Alto property management platform — property search, listing detail pages and featured listings all driven by live API data.
- Dynamic Property Search
- Multi-parameter search (location, beds, min/max price, sale or rent) with tenure-specific price ranges.
- Dedicated Listing Detail Pages
- Each property pulled from Alto renders on a dedicated detail page with imagery, status badges (For Sale, To Let, SSTC) and key facts.
- Valuation Lead Capture
- Dedicated form and enquiry flow built to convert seller traffic into qualified valuation requests.
- Responsive, Mobile-First Design
- Fully optimised across all device sizes with custom mobile navigation.
- Slider Revolution Hero
- Animated hero section with rotating headlines to communicate the agency’s positioning at first glance.
- Testimonials Section
- Built-in client testimonial display to reinforce local credibility and trust.
- Security & Performance Hardening
- Site-wide security, caching and optimisation aligned with the agreed performance requirements.
- Regulatory Compliance Pages
- Full suite of policy and compliance pages built into the IA from day one.
“The website perfectly reflects the compassionate and professional service I strive to provide. Working with IPEX SOFT was a smooth process, and the result is a welcoming, easy-to-use platform with a simple and secure booking system. Patients have found it much easier to connect with my practice.”
– Mr. Yasser, HCPC-Registered Podiatrist, Tip-to-Toe Podiatry
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